Gretchen Morgenson, “A Vow to End Hollow Nods and Salutes” The New York Times, June 7, 2014:
Another disturbing aspect of the culture at G.M. was the “formal training” the company gave to employees writing about safety issues. A 2008 presentation, for example, warned employees to write “smart.”
What did writing smart mean? Words such as “problem” and “defect” were banned. Employees should instead use softer words — “issue,” “condition” or “matter.” Rather than write about a “defect,” employees should note that the car “does not perform to design.”
Sometimes entire sentences were forbidden, according to the report. “Dangerous … almost caused accident,” was off limits, for example, as was, “This is a safety and security issue. …” Finally, employees were advised not to use phrases such as “tomblike” and “rolling sarcophagus.”
This manipulation of language reminded me of George Orwell’s incisive 1946 essay, “Politics and the English Language.” Although the focus of his essay is the bankrupt verbiage favored by politicians, Orwell could just as easily have been describing corporate-speak at G.M.