A nice weighing of alternatives:

In the Road Runner cartoons, the Coyote’s real antagonist isn’t the Road Runner. It’s the desert landscape and, you know, the ACME Corporation, who are conspiring to make his life miserable.

Eric Molinsky, quoted in “Noble Effort,” 99% Invisible: A Tiny Radio Show about Design with Roman Mars, August 2013 (7:26).

See “A Thesis Statement Template.”